A B2B advisory. We turn access into a go-to-market strategy, connecting founders and businesses to the partners, capital and rooms where partnership, collaboration and growth take shape.
Start a conversationThe work is the same whatever the sector: the strategy, the timing, and the judgement that makes the right introductions land.
For founders and companies entering or expanding in the UK.
A go-to-market strategy first, then the network to deliver it: the capital, licensed infrastructure and counterparties that make a deal real.
The right introductions and rooms, opened
For boards and scaling firms.
Non-executive and strategic counsel to fintech, digital-asset and growth-stage firms navigating the UK market, its regulators, and their next stage of capital.
Senior judgement in the room when it matters
For investors, institutions and governments.
Knowing who to bring together, and when: introductions, partnerships and high-level convening, from private conversations to flagship events.
The doors that are hard to open alone
Fields we work across, connected by one thread: the one who moves between them.
Every engagement is senior-led and handled personally. It takes one of two shapes.
For leaders and boards.
From a defined question to an ongoing relationship: senior perspective and go-to-market judgement, or a continuing role as counsel or non-executive, with genuine stake in the outcome.
For principals and leadership ready to move.
A full mandate to open the market: the partners, capital, infrastructure and distribution, driven to a defined outcome.
Convening and bespoke engagements are scoped individually. Each begins with a short, confidential conversation to confirm fit.
One person. Many rooms.
MARKET2UK was built out of a real need: to bridge the people, capital and sectors that should meet, and haven't. The introduction, the insight, the moment: each matters on its own, but the real value is in how they come together, worth more than the sum of the parts. Every mandate is handled with discretion. You work with one senior operator, accountable end to end. Not a logo, not a layer of juniors.
Gen X. Keeps asking Y.
Keren has spent her career moving between worlds. The range isn't a detour; it's curiosity, built in. She began in Air Force intelligence, was a week into her first job when a $800m acquisition folded it into a multinational, and spent seven years at the heart of a bank, through the 2008 global financial crisis, seeing firsthand how capital and institutions really move, and how they break. Then, believing in a new paradigm of financial freedom, she earned a Master's in blockchain and digital currency, and opened a new chapter: a practice of her own. Five worlds, one thread: not thinking outside the box, but between them.
An old-style practitioner. Relationship first, then the right questions, the ones that leave no gaps. Curious, non-conformist. A believer in freedom, in agency - the kind that means sovereignty - and in learning as the only real engine of progress.
Credibility is not claimed. It is built: alongside the builders of emerging technology, and on public tenders worth billions.
She brings the same patience, candour and resolve to every room.
Whether you're a decision-maker reviewing an expansion plan, a project that needs growth capital, or a board seeking senior counsel, this is where it starts. Enquiries are welcome in strict confidence. No question left unanswered.
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